Are the Cowboys still the most valuable franchise in the NFL on Forbes’ annual ranking?

Photo of Cowboys owner Jerry Jones at training camp in Oxnard, California. Jones has stirred controversy by requiring players to stand during the national anthem. 

Over this past summer, Jerry Jones said he wouldn’t trade his induction into the Pro Football Hall of Fame for another Super Bowl ring.

The team he owns has not won a title in 23 years. So, Jones needed, in the words of one Cowboys’ public relations officer, a “mulligan” for those remarks.

But Forbes’ annual valuation proves that a team’s lack of success on the field doesn’t necessarily impede it from generating close to a $1 billion in revenue.

For the 12th consecutive year, the Dallas Cowboys remain the most valuable franchise in the NFL at a clean $5 billion.

Per the report, the Cowboys earned $864 million in revenue.

The second-most valuable franchise is Robert Kraft’s New England Patriots, who came in $3.8 billion. Kraft’s franchise also collected the second-most revenue ($593 million).

That means that the Cowboys earned $271 million more in revenue than the next-closest team.

The New York Giants (3.3 billion), Los Angeles Rams ($3.2 billion) and Washington Redskins ($3.1 billion) round out the top 5 (in that order).

The NFL’s collective bargaining agreement requires teams to share revenues. That system, along with the league’s salary cap for rosters, is designed to create parity over time.