At a Glance
- Owner: Jerry Jones
- Championships: 5
- Price Paid: $150 M
- Year Purchased: 1989
- Revenue2 : $539 M
- Operating Income3 : $250.7 M
- Debt/Value4 : 12%
- Player Expenses5 : $148 M
- Gate Receipts6 : $89 M
- Wins-to-player cost ratio7 : 91
- Revenue per Fan8 : $55
- Metro Area Population: 6.7 M
Forbes Lists
Numbers
Valuation Breakdown
- Sport9
- $813 M
- Market10
- $657 M
- Stadium11
- $612 M
- Brand12
- $273 M
- Value Change
- 1-Yr Change
- 10%
- Annualized Change13
- 12%
Historical
- Player Expenses5
- $148 M
- Operating Income3
- $251 M
- Revenue2
- $539 M
- Wins-to-player cost ratio7
- 91
- Value1
- $2,300 M
Venue
- AT&T Stadium
- Owner
- City of Arlington
- Year Opened
- 2009
- Capacity
- 100,000
- Cost To Build
- $1,200 M
- Concessionaire
- Legends Hospitality Management
- Average Ticket Price
- $110
The Dallas Cowboys were appraised at $2.3 billion, up $200 million from last year, when they became the first American sports franchise to be worth more than $2 billion, according to the business magazine.
The Cowboys, who completed a naming rights deal with AT&T for their stadium in Arlington, have made major transactions that have put them in a better position financially, owner Jerry Jones said.
“We are as sound as any team in sports and more sound than most,” Jones said. “And I didn’t do it. It was done because of the foundation that was built and the kind of interest the Cowboys have. And it’s real.”
The Dallas Cowboys are worth $500 million more than the New England Patriots, ranked No. 2 on Forbes’ list.
“We never quite drop down like a lot of sports teams do,” Jones said. “That’s a credit to the fans.”
Related …
Texas now has a billion-dollar MLB team
BIG D BRINGS BIG DOLLARS - Dallas Cowboys, the NFL’s two billion dollar ‘boys - Texas now has a billion-dollar MLB team - Former Microsoft CEO buys Clippers - Ballpark in Arlington
The Texas Rangers are valued at $1 billion — good enough for 10th in Major League Baseball among 32 teams — Bloomberg.com reported.
Where the Rangers ranked in key categories:
Team revenue — $260 million (9th)
Gate receipts — $79 mil;lion (11th)
Concessions — $22 million (10th)
Sponsorships — $19 million (17th).
Media rights — $81 million (13th).
Parking — $6 million (9th)
Attendance — 3.2 million (5th)
The Rangers had a net loss in revenue sharing of $15 million. Under baseball’s collective bargaining agreement between the owners and players, revenue from large-market teams is shared with smaller-region franchises.
The Yankees ($3.28 billion), Dodgers ($2.1 billion) and Red Sox ($2.06 billion) are the most valuable teams.
Last year, Forbes valued the Rangers at $764 million, good for eighth in the league.
BIG D BRINGS BIG DOLLARS - Dallas Cowboys, the NFL’s two billion dollar ‘boys - Texas now has a billion-dollar MLB team - Former Microsoft CEO buys Clippers - inside Ballpark in Arlington
General manager Jon Daniels said recently that he expected the 2014 payroll to be in a “similar range, but a little below” the 2013 figure. The Rangers spent approximately $125.3 million on payroll in 2013, eclipsing the previous high total of $120 million last year.
The Rangers, however, experienced a drop in attendance in 2013 of about 300,000 fans, or nearly 9 percent, from their record paid attendance of 3.46 million in 2012. Averaging the value of a ticket to be $25, that decrease is about $7.5 million in revenue. Also, the Rangers’ new TV contract with Fox, which includes substantial upgrades in TV rights payments, does not begin until after 2014. That should provide about a $120-million-a-year-guarantee.
Values of other D-FW sports franchises:
Dallas Cowboys: $2.3 billion, 1st in NFL (source: Forbes.com)
Dallas Mavericks: $685 million, 5th in NBA (source: Forbes.com)
Dallas Stars: $240 million, 13th in NHL (source: Forbes.com)
